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The front door - perceived value, then SEO

A website that makes your quality medicine obvious

Q: How long does a rebuild take?

Weeks, not months, scoped after the audit. The URL map locks before anything gets built.

Q: Do you guarantee rankings?

No. We control architecture, on-page, speed, and how the site talks to Google Business Profile. We do not control the index.

Q: Should every city get its own page?

Only if that city has unique proof such as address, team, photos, or reviews. Template city pages are a ranking liability.

Most clinic sites are a logo, a slider, and three service blurbs fighting the same title tag. We build the opposite: one job per URL, titles that match query language, internal links that pass weight to money pages, and hosting that does not blow Core Web Vitals. Rankings are not guaranteed. The work is.

Call Chris (817) 583-1874 See the worked example

The 90-second version

If you read nothing else on this page, read this.

The job: make your quality medicine obvious to patients and to Google. Perceived value first, then rankings.
The method: crawl what exists, lock a URL map before anyone writes copy, build fast, preserve every URL's equity, measure in Search Console.
The honesty: no page-one guarantees, no invented prices, no surprise line items. Flat quotes, and you own everything when we are done.
If your site looks fine and books nothing: skip to the worked example. That is usually the diagnosis.

Part one

You have lived some version of this

Six chapters from the field. Recognition does the selling; we just build the fix.

The 2015 site with the slider

It still works. That is the problem. Patients see the same three photos your competitors rotate, and the only thing that loads fast is the phone number.

The DIY builder that looks fine

A weekend well spent, four H1s from a template. Looks fine in a browser. Books nothing from search, because crawlers cannot parse what the builder rendered.

The five-figure agency quote

Six weeks, a mood board, and no crawl. No URL map, no migration plan, no measurement. You passed. Good instinct.

Three services, one title tag

BHRT, pellets, and weight loss all point at one homepage. Google picks the page it thinks fits the query. Usually it picks a competitor.

The web guy vanished

The person who built it took the logins. Nobody knows where the domain renews, what hosting costs, or why the contact form stopped sending.

The guaranteed-page-one emails

Guaranteed rankings, 400 directories, one low monthly fee. You kept the emails. You did not reply. That instinct is why you are reading this page.

How we talk about SEO

We will not promise you page one. We will tell you why a page cannot rank.

Medical SEO loses to thin content, mixed intent, a dead GBP, and hosts that take four seconds to paint. If your competitors have reviews, NAP consistency, and a service page that answers the query, a prettier homepage will not save you. Ask for a walkthrough of live clinic sites. Practice-level writeups, including a white paper in the works, are how we show the method.

Part two

What actually moves a practice site

Not a redesign for its own sake. Search architecture first, then the glass.

Intent mapping

Separate informational queries from commercial ones. A "what is BHRT" article does not cannibalize the pellet consult page. Each URL gets one primary query and a supporting cluster.

Money-page IA

Service pages, then city pages only when there is unique proof (address, photos, reviews, a real provider). Template city pages with a name-swap are how you teach Google to ignore you.

On-page that crawlers can parse

One H1, title and H1 aligned, descriptive anchors, FAQ schema where the questions are real, and no four H1s from a page builder. Image weight and lazy-load that does not hide LCP.

Internal links as a system

Nav, footer, and in-body links point at the pages that should rank. Orphan landings stay orphaned on purpose. Campaign URLs stay out of the site graph.

Part three

The build

myMDHost, mobile-first, copy that matches how you actually practice.

Inventory

Crawl the current site. Find cannibalization, thin pages, broken canonicals, and the queries you already almost own.

Architecture

Lock the URL map before anyone writes copy. Homepage is the brand. Service pages earn the consults.

Build and migrate

301s that preserve equity. No "new site, new URLs, hope for the best."

Measure

GSC, GA4, and a short list of money queries. Baseline at T0, report at T+6. If it is not in Search Console, it is not a ranking story.

The worked example

Two fictional clinics, the real method

One practice, before and after a rebuild. Every number below is illustrative.

Before - Hill Country Hormone (fictional)

Looks fine. Books nothing.

3 service lines, 1 title tag
41 URLs, 19 of them thin or duplicated
4 H1s on the homepage from a page builder
LCP 4.6 s on the money page
Contact form on the page host, no BAA

Result: 2-4 consults a month from search. The phone still rings, from referrals only.

After - same clinic, rebuilt

Same medicine. Now obvious.

18 URLs, one job per URL
Pellet consult page owns its query
One H1, title and H1 aligned
LCP 1.4 s, forms on a HIPAA-capable host
Internal links route weight to money pages

Result at T+6 (illustrative): 3x consults from search, measured in Search Console, not in anecdotes.

Audit finding	What changed	Why it matters	Result at T+6 (illustrative)
Money page buried under blog posts	Informational posts moved off the consult page into a support cluster	Mixed intent taught Google to rank neither page	Consult page owns its query again
Four H1s on the homepage	One H1, title tag aligned, builders removed from the money path	Crawlers could not tell what the page was about	Impressions up on money queries
41 URLs, 19 thin or duplicated	Merged, redirected, or expanded with real proof	Thin pages dilute crawl budget and trust	18 URLs, each with a supporting cluster
LCP 4.6 s	Image weight rebuilt, forms moved off-box, cache and host fixed	Speed is a ranking input and a conversion input	LCP 1.4 s
No measurement	GSC, GA4, and a money-query list installed at launch	If it is not in Search Console, it is not a ranking story	T0 baseline, T+6 report you can read

Fictional practice, fictional numbers, real checklist. Ask for a walkthrough of live clinic sites and we will run the same audit on real data with you.

Money

Pricing, plainly

Three paths. Each one flat-quoted before work starts, and the scope does not change with your budget.

The audit

For: a site that exists and underperforms.
In: full crawl, cannibalization and thin-page report, money-query list, a 30-minute readout.
Not in: design, copy, migration.
Priced: flat fee, quoted up front.

The rebuild

For: the 2015 site, or a launch.
In: URL map, copy that matches how you practice, build, 301s, GSC/GA4 baseline.
Not in: guaranteed rankings, hidden retainers.
Priced: flat quote after the audit.

The care plan

For: a site that ranks and needs to keep earning.
In: measurement, money-page updates, new service lines added properly.
Not in: a blog that republishes the same five hormone myths.
Priced: month to month, cancel anytime.

No dollar figures on this page yet. When we print them, they will be real, current, and boring - the way pricing should be.

Part four

Two ways in

Both start with your current URL. Neither starts with a pitch deck.

Talk it through

Twenty minutes on the phone. Bring the URL, the market, and the services that should rank. You leave with either concrete next steps or a straight no - both are fine outcomes.

Call Chris (817) 583-1874

Send the URL

Crawl first, pitch second. Fill out the form below with your current site and market. You get the audit findings and a flat quote before anyone talks budget.

Send the current URL

Website / SEO FAQ

What does a medical website actually cost?

It depends on what the crawl finds. You get a flat quote before any work starts, and the quote is the number. No hourly meters, no surprise line items. We do not print prices on this page.

How long does a rebuild take?

Weeks, not months, scoped after the audit. Most of the calendar is copy review on your side. The URL map locks before anything gets built.

Do I keep my domain, hosting, and analytics?

Yes. You keep the domain, the content, the analytics properties, and the site files. If we host anything, that is spelled out and transferable.

Will a redesign hurt my existing rankings?

It can, if it is done without a crawl and a 301 map. That is why the audit comes first. URLs with equity keep their equity or redirect to the page that replaces them.

What do I own when it is done?

Everything. Domain, content, analytics, site files, and documentation. No hostage situations, no license to renew.

Do you guarantee rankings?

No. Anyone who does is selling you a story. We control architecture, on-page, speed, and how the site talks to Google Business Profile. We do not control the index.

Should every city get its own page?

Only if that city has unique proof. Address, team, photos, reviews, a reason to exist. A find-and-replace city template is a ranking liability.

Can this sit next to EvexiPEL or an exosome launch?

Yes. The site should have a service page for the new line, plus GBP categories and photos that match. Do not send campaign landings through the main nav.

What about blogs?

Write for leftover informational queries and to support money pages. A blog that republishes the same five hormone myths is not a strategy.