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Local SEO - Google Business Profile
Your Google Business Profile, fixed so patients find you on the map
Categories, NAP, photos, services, Q&A, and a review system the front desk will run. The map pack is a proximity-plus-relevance-plus-prominence contest. We fix the parts you control and stop treating GBP like a one-time listing claim.
What we correct first
Most lost map-pack spots are hygiene, not magic.
Primary category
One primary that matches how patients search. Extra categories only if you really offer the service. "Medical clinic" plus twelve leftovers is how you look unfocused.
NAP and entity
Name, address, phone identical on the site, GBP, and the citations that still matter. Suite numbers, tracking numbers, and DBA drift split the entity.
Services and photos
Service list that matches the money pages. Photos of the real room, team, and area, not stock. Geo EXIF is not a strategy. Relevance is.
Reviews as an operation
A request cadence staff can finish in sixty seconds. No review gating. Respond to the ones you get. Velocity beats a graveyard of 2019 five-stars.
Audit
Categories, NAP, photos, services, Q&A, review gaps, and whether the site and profile describe the same practice.
Fix
Cleanup, hours, attributes, service list, and landing-page alignment. Suspended or duplicate listings get a real recovery path.
System
Review requests, weekly posts that are not filler, and Q&A you wrote on purpose.
Connect
Website + GBP as one local entity. UTM on the website button. No orphan profile with a different phone number.
Proximity you cannot fake. Prominence you have to earn.
If you are 20 miles out and a closer practice has more reviews, you will lose some map impressions. That is geography, and nobody can sell you a fix for it. What I can do is stop you handing them away with a wrong category, a broken site match, or a profile nobody posted to since last Christmas.
GBP FAQ
HIPAA-safe review replies -> Suspended listing -> Practitioner vs practice ->
Can you put us in the map pack?
We can make the profile eligible and competitive. We cannot override distance or a neighbor with 400 reviews. Anyone who guarantees pack 3 is guessing.
Do keyword-stuffed business names help?
They used to, until they get you suspended. Use the real practice name. Put keywords in categories, services, and the site.
Should the GBP button go to the homepage?
Usually the most relevant money page for that location. Homepage only if that is the page that actually converts.
New EvexiPEL line, same profile?
Add the service, photos, and a matching site page. Do not stand up a second GBP unless it is a second location with a real address.
Send the GBP URL
Practice name, city, and the live profile. We will tell you what is wrong before we talk retainers.
One call. Real numbers. No pressure.
Call/text: (817) 583-1874 - Email: chris@marketmedical.io