01
Hormone practice site
Cash-pay BHRT / pellet clinic architecture. Practice-facing, not a patient blog.
Read ->Home / Websites
The front door - perceived value, then SEO
A website that makes your quality medicine obvious
Most clinic sites are a logo, a slider, and three service blurbs fighting the same title tag. We build the opposite: one job per URL, titles that match query language, internal links that pass weight to money pages, and hosting that does not blow Core Web Vitals. Rankings are not guaranteed. The work is.
What actually moves a practice site
Not a redesign for its own sake. Search architecture first, then the glass.
Intent mapping
Separate informational queries from commercial ones. A "what is BHRT" article does not cannibalize the pellet consult page. Each URL gets one primary query and a supporting cluster.
Money-page IA
Service pages, then city pages only when there is unique proof (address, photos, reviews, a real provider). Template city pages with a name-swap are how you teach Google to ignore you.
On-page that crawlers can parse
One H1, title and H1 aligned, descriptive anchors, FAQ schema where the questions are real, and no four H1s from a page builder. Image weight and lazy-load that does not hide LCP.
Internal links as a system
Nav, footer, and in-body links point at the pages that should rank. Orphan landings stay orphaned on purpose. Campaign URLs stay out of the site graph.
The build
myMDHost, mobile-first, copy that matches how you actually practice.
1
Inventory
Crawl the current site. Find cannibalization, thin pages, broken canonicals, and the queries you already almost own.
2
Architecture
Lock the URL map before anyone writes copy. Homepage is the brand. Service pages earn the consults.
3
Build and migrate
301s that preserve equity. No "new site, new URLs, hope for the best."
4
Measure
GSC, GA4, and a short list of money queries. If it is not in Search Console, it is not a ranking story.
How we talk about SEO
We will not promise you page one. We will tell you why a page cannot rank.
Medical SEO loses to thin content, mixed intent, a dead GBP, and hosts that take four seconds to paint. If your competitors have reviews, NAP consistency, and a service page that answers the query, a prettier homepage will not save you. Ask for a walkthrough of live clinic sites. Practice-level writeups, including a white paper in the works, are how we show the method.
Website / SEO FAQ
Do you guarantee rankings?
No. Anyone who does is selling you a story. We control architecture, on-page, speed, and how the site talks to Google Business Profile. We do not control the index.
Should every city get its own page?
Only if that city has unique proof. Address, team, photos, reviews, a reason to exist. A find-and-replace city template is a ranking liability.
Can this sit next to EvexiPEL or an exosome launch?
Yes. The site should have a service page for the new line, plus GBP categories and photos that match. Do not send campaign landings through the main nav.
What about blogs?
Write for leftover informational queries and to support money pages. A blog that republishes the same five hormone myths is not a strategy.
Guides
Not in the menu. Linked from here so they can rank without cluttering the nav.
02
Before you redesign
Crawl and Search Console first. Keep the URLs that have equity.
Read ->03
City pages
Only when the city has proof. Template name-swaps are a liability.
Read ->04
HIPAA forms
Inquiry forms on a HIPAA host. The numbers we can print.
Read ->05
Information architecture
One job per URL. Money pages vs support pages. Internals as a system.
Read ->06
Core Web Vitals
LCP, weight, host, cache. Pretty that takes four seconds loses the consult.
Read ->07
Page builders
Avada sliders and four H1s. Why the pretty homepage loses.
Read ->Send the URL you have now
Current site, market, and the services that should rank. We will talk IA and next steps, not a pitch deck.
One call. Real numbers. No pressure.
Call/text: (817) 583-1874 - Email: chris@marketmedical.io